Datamasque Brand Evolution

Datamasque wanted to update their exisiting branding and elevate it.
They also wanted it to feel unique to them, instead of feeling like just another SAAS site.

The evolution included a new palette, font selection and a full library of illustration assets. Including large scale, medium scale and small scale iconography.

Because the product is primarily focused on data protection, we decided to build these brand assets using an isometric grid. This approach evokes a sense of pixelation and immerses the visuals in a digital world, without relying on the more obvious flat 2D aesthetic. We tried to find a balance between feeling technical but still human.