Zinger
Client Garage Project
Brand, packaging design.
It’s spicy, ginger-y, dangerously moreish and oh so nostalgic. But most importantly it’s real, like nan (or in my case mum) used to make it.
With this project we wanted to ensure the brand carried an essence of the past, but had a modern kick. It needed to stand out off the shelf, have that GP edge, but also ensure it could hold up to the rest of their classic staples.